Finding the Who in Your Presentations.

Most business speakers know the importance of story-telling when giving presentations.

We know stories help our colleagues or customers stay focused and pay attention. We also know stories make information easier to remember. 

Yet, many times, presenters do not know how to add the story-telling element. Simple: look for the people. Only people have actual stories associated with them; statistics and data do not.

Instead of explaining that your custom-made jewelry is up-cycled and uses only responsibly sourced stones, focus on the individual designers and their personal stories. Speak about a particular customer and why they bought the item. Was it for a special occasion? Was it a gift for someone?

If you look for the “who,” the story will follow.

Tagged with: , , , ,