Easy Tips for a Strong Call to Action.

Most business speakers know that a Call to Action provides a strong ending to a presentation. However, this is often a lost opportunity as speakers are not sure what to focus on.  (A call to action is one or two sentences that prompt listeners to a desired action.)

Here are my top tips. 

• Write down exactly what it is you want your listeners to do.
• Ask yourself the question: What’s in it for them?
• Start with an action verb.
• Use words that elicit an emotion.
• Keep the desired action simple and easy to follow.
• When presenting, speak slightly quicker than normal. This will convey enthusiasm.